About us

About Us

The company is into the distribution of industrial products like carbide cutting tools, CNC tool holders, abrasives, and shop-floor storage solutions since 1990. With a thorough understanding of the market, backed by contacts developed over the years in various regions, the company benefits through the initiatives of its partners, resulting in rapid business development. Close relations with the principals are the company’s best asset, enabling it to hold the status of first-choice distributor for all new opportunities identified by the principal.

Our Core Team

P. Sudhir

B.E. Graduate with 35 years experience in marketing of Cutting Tools.

S. Soundararajan

B.E Graduate with 35 years experience in marketing and manufacturing of CNC Tools.

Vision

Our vision is to be the trusted partner for industries by providing high-quality engineering consumables with reliable supply, proven performance, fair pricing, and exceptional service. Through timely deliveries, carefully tested products, and personalized support, we strive to build lasting customer relationships and contribute to their long-term success.

Mission

The Company aims to be the best Distributor for Industrial Products, manifest through activities providing value addition to customers consequently supporting them to improve their productivity and profitability. Besides offering “just in time” deliveries, the company impart knowledge through stand-in machining trials and off-shop training, key drivers that enables to build partnership ventures for longstanding benefits.

Infrastructure

The company is supported by a dedicated team of Sales Engineers, ably backed by a well-trained Internal Sales Team. Our modern office premises provide complete facilities for customer interaction and professional presentations. Back-end operations are fully computerized, and material indenting is facilitated through contemporary “Shop Online” access via our principals’ websites. Our Sales Engineers receive continuous training throughout the year from our principals, through various programs conducted both locally and at the principals’ headquarters. They are equipped with modern sales aids such as laptops and other digital tools to efficiently carry out their daily activities. The Internal Sales Team undergoes regular orientation programs, enabling them to work independently yet in close coordination with our principals.

Milestones

1990

A trusted dealer partner for over 35 years.

2001

A trusted dealer partner for over 24 years.

2005

A trusted dealer partner for over 20 years.

2010

A trusted dealer partner for over 15 years.

2015

A trusted dealer partner for over 10 years.

2021

A trusted dealer partner for over 4 years.

2024

A trusted dealer partner for over 1 years.

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